COLGATE PALMOLIVE AWARDED MARP AS PREFERRED SUPPLIER FOR EMEA

After a long selection process, MARP has been awarded EMEA Preferred Supplier thanks to our proposal for development of the On-line Catalogue for the Colgate Oral Care Division: all Colgate brands, Elmex and Meridol.

COLGATE objectives included Brand Integrity, Brand Recognition and harmonization of the Premiums proposals in all EMEA . MARP’s customized IT Tool offers a comprehensive solution for procuring, sourcing and delivery of Premiums. It allows COLGATE not only to centralize their promotional campaigns, but to prove savings and gain greater visibility while ensuring Brand consistency and quality across markets.

More IT innovations to come!

COLGATE